Gone are the days when Pinterest was considered as only a social networking platform. It has now evolved as a visual search engine and productivity tool where millions of people list their contents and work to rank their contents higher to increase visibility.
Below are a few facts that will prove why Pinterest is the new trend. (used from verified source)
- 300 million Global Monthly Active Users (MAUs) (Pinterest, Global analysis, Q2 2019)
- 83% of weekly Pinners have made a purchase based on the content they saw from brands on Pinterest. (Pinterest internal data, US, Feb 2017)
- Reach 26% of U.S men (comScore, US, March 2019)
- 8M+ Pinners are actively engaging with auto content on Pinterest. (Pinterest Ads Manager, US, Aug 2018)
- These stats suggest that you can tap into the platform’s massive and engaged user base and influence their purchase decisions.
Let’s discuss the steps by which you can use Pinterest for business
- Optimizing your Pinterest profile
- Setting clear and realistic goals for an organized approach
- Developing a powerful content strategy
- Following creative best practices to create pins that stand out
- Publishing at the right time for increased engagement
- Planning ahead to enhance productivity
- Add Pinterest save buttons to your site
- Tracking your performance to see what works
Pinterest can help us bring massive traffic to our websites and posts making them go viral as well. If you have good content and use Pinterest wisely then surely it will give you good results.
Optimizing your Pinterest profile
First of all, we need to optimize the Pinterest profile as per our standards which means what is our page all about or what are we trying to contribute on their platform, what niche does our page belongs to, etc because based upon these things Pinterest will evaluate of the page and then help us to rank even better if our posts match the criteria under that niche.
Setting clear and realistic goals for an organized approach
It’s a good idea to define exactly what your goals are so you can take a more intentional approach and know what success looks like to you. Your goals will be able to guide your content and marketing strategies on any new social channel you’re looking to expand into, as well as your budget and time commitment toward Pinterest for business.
Developing a powerful content strategy
We always need to follow a powerful content strategy which means we should have a proper flow of content and use a proper layout while publishing our content. Good content is the key to results and traffic in the digital marketing world. So ensure to have genuine, formatted, and concrete content which will help the audience to pin more posts thus helping Pinterest to know that our Brand is good for the particular niche we are competing.
Following creative best practices to create pins that stand out
We should ensure to have good creative posts and engaging ones with relevant information which will help to gather audience attention and give them more spend time on our accounts. Creative helps get pinned more as compared to regular ones.
Publishing at the right time for increased engagement
We need to make use of analytics to understand audience activity and accordingly plan our posts which will ensure to have more interaction and results.
Planning ahead to enhance productivity
We can easily plan our postings and schedule them ahead of time making it easily trackable and in pace with our social media pages. This additional feature in business accounts helps to give a more professional feel to our page activity and regular updates make our pages alive in the eyes of Pinterest.
Add Pinterest save buttons to your site
We should make it easier for people to pin our content because even if the content is manageable but we engage in getting more pins from the target audience then our brand is considered as a good one by Pinterest and they increase our visibility by their algorithm.
Tracking your performance to see what works
We can use Pinterest analytics and monitor our performance in real-time. These reports help us to get an idea about which kind of content is going better and which we need to work upon for getting pinned. This will give you an idea of which types of content are resonating with your audience and how you can enhance your efforts.
Get more knowledge bombs: How To Optimize For Google My Business And Its Importance For Small Businesses
Are you already a business owner or planning to start your business?
Do you also wish to bring your business online and create a space on the internet where people can know about your brand?
Absolutely Yes, Today if we ask anyone they would be willing to have the same in this 21st Century. Having a business online creates a lot of differences altogether.
Today, we will discuss all aspects of Google My Business and how can we optimize Google My Business to grow a business online.
Google My Business is free to use online tool which helps to bring our business online and manage daily activity through it. We can use it for sharing information about our products or services, our business model, company details, and many more. We should submit our business address, later on, which will be verified by Google. Then after the business account will become live for all target audience access. This has become an important aspect of digital marketing, and when done correctly, it can produce fantastic results.
This above picture demonstaright the Google My Business profile of TechVint. You can also do the same for your business.
How To Create a Google My Business Page
If you don’t have a Google My Business profile, then don’t worry. Rush into the article to know the importance of GMB and how to optimize for it.
Let’s discuss how can we optimize a Google My Business page to get the maximum return from the tool. Here are few crucial points to make a note of to optimize the GoogleMyBusiness page. If we set it up correctly, then not only the business get listed but also we could generate a good amount of business ratings and reviews. This will later increase our ranking and visibility in search results.
Creating the business profile
First of all, we need to create our profile over GMB through Google.com/business and sign in with the regular Google/Gmail account you use for your business. We should avoid using personal Gmail Ids and prefer a business mail id to ensure genuine details and approval of accounts in the long run.
Put accurate business details in all parameters asked by Google My Business
Once an account has been created we need to then fill in all the required details requested by GMP such as Business Name, Address, Contact Details, Website, Working Hours, etc and ensure these are true to knowledge because Google evaluates all these before deciding our ranking and search results.
Give a genuine and traceable contact information
Make sure to have a unique brand name or business name to avoid duplication online and having good search results and business names should be identical to the one used physically such as signboards. Our business name and address exactly match your other listings across the web to ensure credibility in eyes of Google.
Select primary and secondary categories
We have an option to select primary and secondary categories which need to be selected carefully. Those are some of the parameters based upon which Google identifies the keywords and helps the business to rank better.
Mark off applicable attributes
We have an option to add applicable attributes which are relevant to our business such as Dine-In, Takeaway, Service center, etc. This gives an accurate business detail to our audience to get an idea about our business better.
Write a complete business description
This is the most vital section to be filled after basic business details because Google crawls this information and then as we are ranked in SEO. They implement a similar algorithm to rank the GMB accounts in search results and maps for any relevant keywords search.
Publish Google posts weekly
We need to keep our GMB accounts active by ensuring daily activity from the business side such as publishing posts, giving updates, sharing reviews, etc. This will guarantee that our business is operational, as well as notify Google that we are open for business.
Upload new photos weekly
Uploading photos on a regular basis builds trust and enhances awareness of your company, products, and services. It creates a dynamic atmosphere in which people can make informed decisions on what they are purchasing.
We need to showcase a couple of relevant queries that are asked by people in GMB and answered them properly with proper keywords. If this process will be done in a correct way then Google may consider the business as a trusted one. A proper GMB optimization may help you appear in Google suggestion.
Collect and respond to reviews
We should request the clients/customers to provide honest reviews and suggestions regarding the product and services they have opted for. Also, the business ensures to get it addressed within one business day. This practice helps Google traces the business. This eventually adds great value to search rankings. A good rating by the client creates a lot more impact on the audience who are willing to buy your product or services. This ultimately intensifies the business sales.
Apart from all these, we need to ensure that all our business details are in place and updated on Google My Business profile. So that whenever people visit the GMB page they will get the latest info and have proper knowledge about products or services.
A well-optimized GMB account is always recommended for any kind of business whether it is local or covering a larger area.
In the coming years, the competition would be really high. Everybody is in a race to list their business on top of search engines.
So if you have owned a business locally and not yet set up the Google My Business Account, then set it up today.
Get more knowledge bombs: 5 Inescapable Technical SEO Checklist For 2021 [Check Today]
Technical SEO Checklist
Before diving deep into the Technical SEO Checklist, we first ought to understand where does it come from? SEO has two main components namely On-Page and Off-Page.
On-Page SEO refers to the techniques adopted and implemented within the website that is the optimization of pages. Off-Page SEO refers to strategies used to gain visibility from outside the website, such as backlinks building, local listing, forum posting, content marketing, broken link building, etc. from other relevant websites. Both of these techniques are essential for ranking your website on search engine results pages (SERP). However, technical SEO is a part of On-Page SEO about which we’ll be discussing further.
One shouldn’t expect to learn the aspects of technical SEO within a day. Technical SEO is a much broader concept to be simplified in a one-hour lecture or a blog post. But here are few crucial fundamentals that will get you a clearer picture of why it’s important and the areas you should look into for improvements if you haven’t yet.
What is Technical SEO?
We are already aware of the so-called ‘Content is the King’ saying which is arguably undisputed. But even great content won’t help you rank despite all the efforts you might invest in it if you paid no attention to the technicalities of a website. Technical SEO comes into play at this particular moment wherein, if it were given considerate importance, it will help your website to thrive on SERP and if ignored it will just spoil the whole game.
Google needs to crawl, render and index your website’s pages to have your website listed on the SERP. As a result, technical SEO plays a vital role in making it simpler for crawl robots to access site pages, resulting in a higher opportunity for ranking. Of course, technical SEO alone won’t help but so does the quality of your content. Below are a few among many of the other checklist points but most important aspects that a digital marketer should consider.
1. Load Faster
We hate standing in long queues, be it at a supermarket billing counter or to get tickets for my favorite movie. Similarly, wouldn’t it be frustrating for the user who has clicked on your site for a particular reason but has to wait due to the slow loading of the pages! Google eventually prefers websites that load faster to cater to a better user experience.
2. HTTPs Secure
Is HTTPS secure? HTTPS establishes an encrypted link between the browser and the server using the Transport Layer Security (previously known as Secure Sockets Layer-SSL) encryption protocol. In the rare scenario whenever your website is hacked, the data contained on it is exposed, the data cannot be edited or read. As a result, being protected by HTTPS will ensure a higher ranking compared to the less secured ones.
3. Avoid Duplicate Content
As the term implies, your website shouldn’t have content that is already published on another website. This is not only unethical, but it may also harm your ranking. When dealing with various pages with the same information, search engines may be confused about which one to rank. As a result, those pages may suffer a drop in rankings. The same goes with the duplicate pages on your website created intentionally or unintentionally that could lead up to a loss in rankings.
Your website won’t rank unless its pages are crawled and indexed properly. And this job is done by search engine robots. These robots are programmed to follow links on your website to access the content on each of the pages. If you have a good linking structure Robots will have an easier understanding of what your content is all about, which may help you rank higher. You can also tell them not to show a particular page by applying the robots.txt file, which will prevent them from crawling it.
5. Structured Data
Type ‘pizza recipe’ into the search box, and you get results showing the reviews, cooking duration, and ingredients. This is what structured data means. It makes your page on SERP appear much rich. You can do this by implementing the code available on Schema.org into your website. By doing this, it communicates a lot of valuable information describing your page to the search engines. The rich display will prompt the visitors to click on your website which ultimately generates traffic. Hence, it boosts website traffic.
Hopefully, this article touched on the most important aspects of the technical SEO checklist. Finally, Google’s algorithm is ever-changing. Because its primary objective is to provide the best user experience to the audience with the best content.
Get more knowledge bombs: How To Do Keyword Research For SEO [Beginer’s Guide 2021]
Keyword research is of utmost importance for SEO (Search Engine Optimization) and is practiced by SEO professionals to understand what people are searching for using search engines. The data is compiled and used to prepare a ranking strategy for a particular website that might be offering products, services, or content to target its prospective customers. Once we find the target keyword that people are searching for most, they proceed to make a list by searching similar keywords. However, keyword stuffing should be avoided as it brings no positive result. A website could be penalized by Google citing policy violations and could result in demotion on SERP(Search Engine Results Page) witnessing a considerable drop in rankings.
Types of Search Queries
1. Navigational Query
A navigational query is when a user searches for a particular brand, product, or service. For example, if someone searches for ‘Nokia Flipkart, Google will display the product from Flipkart as it’s already mentioned in the query.
2. Transactional Query
In a transactional query, the person is looking to buy something. For example, a person searching for ‘buy dog food’ will be presented with a list of e-commerce websites offering the product. Buy, order, shop, etc. are examples of transactional queries.
3. Informational Query
Informational queries are those when a user is seeking to get information. For example, ‘what is thermostable will get results giving the relevant information about the query. For some questions, Google also shows the answer while the user is still typing the question into the search box.
Classifying these three query types will help you differentiate the keywords gathered and use only the relevant key phrases. For example, an e-commerce site offering footwear shouldn’t target a generic keyword like ‘shoe’ even though it has high volume because someone could be just searching for an image that is not relevant to what the site offers. But using keywords like, ‘best shoes online’ or ‘buy ladies shoes’ are relevant because the user is looking to buy that product and would be beneficial to the e-commerce store.
Types of Keywords
1. Short Tail Keywords
Short tail keywords consist of either one or two words. Such keywords have a high volume which means more people are searching for them. However, it has high competition which could make it difficult to rank the website higher even after applying the best SEO practices. To rank for these types of keywords on the first page usually takes years of effort and dedication in SEO tactics. These keywords are known as generic keywords. As these are generic keywords, it has a lesser conversion rate than long-tail keywords.
2. Medium Tail Keywords
These keywords range between two or three words. Medium tail keywords are considered to be the best of the other two. Because they have both good traffic and moderate competition. This helps in better SERP rankings.
3. Long-Tail Keywords
Long-tail keywords have more than three keywords and have less competition. However, it is more specific than other types and relatively has a higher conversion rate. Most SEO professionals target well-researched long-tail keywords to intensify the conversion rate. People generally type long-tail keywords if they desperately want certain products or services.
Your target keyword should be carefully chosen by keeping keyword length, volume, and competitiveness in mind. Going for medium tail keywords like 3-word terms will your best bet, as it not only gives you a chance to outsmart your competitors but also helps you convert visitors into quality leads.
We have presented how you could carry out your keyword research by analyzing the various trends in terms of searches. There are multiple tools that you can make use of for your keyword analysis. Some of them are available for free such as Google Keyword Planner, Keywords Everywhere, Google Trends, and paid tools such as SEMush and Ahrefs. You can use Google’s own Google suggest a feature that offers a list of relevant keywords that people are searching for as you type your query. Google suggestions at the bottom of every page could be used as suggested keywords. Because these are the queries people are looking for.
However, the ultimate line is that you should aim to deliver quality to the user that they value. In this way, you will instantly contribute to your efforts of optimizing your website for a better ranking. It might take time, but it is worth the wait. Check out this space for more fascinating articles to help improve your ranking strategies!
Get more knowledge bombs: What Is XML Sitemap And How Can It Help You Rank Better?
A simple meaning for an XML (Extended Markup Language) sitemap could be that it gives a clue or signal to the Google bots (also known as the spider, robot) that the page URLs included in the XML sitemaps are important. The sitemaps provide valuable information about the photos, videos, and other files on the site. In its regular task, Google bots crawl or fetch for pages in its database that are numbered in billions which are further indexed. However, some pages could get skipped during the process. And that’s where sitemap proves to be useful, especially in these three cases:
The pages on your website could be isolated or not well linked together. This could be because the pages that are not correctly linked might not be relevant to the particular content within the website or don’t have proper navigation to the site. You can then use a sitemap to point it out to the Google bot signaling the importance of the particular page.
In the case of large websites like an e-commerce store have thousands of pages and it could be possible that the web crawlers ignore some pages during the process. For this, the webmaster can prioritize pages that are important by using the XML sitemap.
News websites, for example, are regularly updated due to the nature of the content. Thereby it becomes necessary that the updated content is made available to the prospective users on time. For this, the webmaster can have the XML sitemap to pick on the important pages.
The maximum number of URLs that you can submit in a single XML sitemap file is 50,000 and the maximum size limit is 50MB. For larger sites having more than 50,000 sites, they can create multiple sitemaps separately for categories, tags, products, etc. You can submit Google with two types of information using XML sitemaps:
Image URL Extension
This extension comes in handy if you have a website that’s specifically focused on images specifying the image type, author, license, etc. Take, for example, Photography, where images are your focus area on the website where you want the audience to engage.
Video URL Extension
Similarly, to the image URL extension, websites serving as video platforms might want Google to crawl through their videos specifying the duration, category, date, etc. This is the best way to make web crawlers aware of more details that otherwise couldn’t have been possible with the usual crawling.
Most websites, however, don’t have images and videos as their actual focus to reach their audience. Not to say they are the least important but when a webmaster submits a page via the XML sitemap file, the images and other media types on that particular page are included in the sitemap file, there’s no point in submitting it separately.
Where do I submit an XML Sitemap?
Most CMS (Content Management System) platforms like WordPress, Shopify, and several others offer automatic XML sitemap creation using plugins. Glimpse through the documentation of the CMS platform you use as it may vary. And if you don’t use a CMS platform, you may have to hire a developer (unless you are one) to get the job done. Additionally, there are paid as well as free platforms such as ScreamingFrog that do the job but for only a maximum of 500 URLs post. If you want to submit additional URLs, you would have to pay. However, it’s wise to avoid the manual creation of XML sitemaps as it’s time-consuming and requires a lot of effort. After you’ve created the XML sitemap, you have to submit it on the Google Search Console for further crawling and indexing.
As we are about to conclude this post, it becomes necessary to highlight an important point.
The presence of XML sitemaps does not guarantee that the site will be scanned and indexed. Even if you don’t upload a sitemap, Google states that it won’t affect the crawling of your pages. Rather it would do it anyway using its complicated algorithm. Despite Google’s recommendation that smaller sites or those with a decent linking structure do not need a sitemap, we strongly advise having one because it will not harm the website, no matter how large or small it is. Even Google explicitly mentions that having a sitemap will not result in a penalty, but rather will benefit you.
Get more knowledge bombs: 6 Effective Ways To Increase Organic Website Traffic For Free in 2021
If you are reading this, your website probably offers products, services, or content in some form. So increase website traffic should be your main aim. Whether it will be for monetary or non-monetary value, you want people to discover your site on the web. Yes, using advertisement tools could get the desired traffic, but that isn’t always true. However, generating organic traffic is not easy. In this blog, we’ll cast some light upon the basics that would demand some effort, time, and patience but all worth it! Organic strategies will not only save you money but will also improve the user experience.
1. Optimisation of website
A website is a place where users get to interact with what you’re offering, whether it be a product, service, or content. Therefore, the users should have a good experience while navigating through your site. For the search engines to be sure of that, the site needs to be optimized accordingly. The internal linking structure between the pages should be proper. The meta tags — title and description should be well defined being relevant to the content. Is the alt-text defined for your images? If not, work on it. Working on the aspects of On-Page SEO will yield better results.
2. Keyword analysis to get huge traffic
Suppose you are dealing in footwear products and are competing with several other similar e-commerce sites. In a scenario of high competition, it would be tough to rank on the first page. However, with keyword research, you can list the traffic keywords that are relevant to your content. Analyzing and implementing the obtained result could see an improvement in your site’s ranking. We are not suggesting keyword stuffing but doing what is meaningful to the user. Even if keyword stuffing does get you traffic, it will provide you zero value.
3. Competitive analysis for wide ideas
Your competitor performing better even after having a fast-loading website with a good interface? Then maybe it’s time to introspect and modify your current strategies. Make a list of the top better-performing websites competing with you and determine the different aspects. What kind of keywords are they targeting? Do they offer a service that you don’t? Are your customers satisfied with your customer support? These are few areas you can tap into and think about reasonable changes. If nothing is working right, there’s no harm in experimenting with a different online strategy.
4. Update your rusty content to invite more traffic
Have content on your website that was published years ago? The content needs to be up to date with the relevant and latest information on the topic. For example, a blog on ‘Best ways to increase website traffic’ written a decade ago won’t be of any value to a user reading it in 2021. The strategies that could have worked a decade ago are good as dead now as SEO has evolved with updates to it about which the reader is well aware. The search engine algorithm is well programmed to understand fresh and relevant content for the user’s query.
5. Republish in various content types to be on trends
Mostly all websites like e-commerce sites have a designated page for blogs and articles. Having such pages provides information regarding a particular product, service, or any topic. If the reader finds it of value, they will keep coming back to it. But not everyone likes to read through an article wording more than a thousand words and instead prefers to have it simplified through visual or audible means. And you need not even think of something unique as you already have the content ready. All you have to do is, make it presentable. The creation of videos, podcasts, and infographics will provide profiting results resulting in traffic to the site.
6. Presence on social media platforms & forums to reach the target audience
The ever-increasing base of users on social media platforms makes it a cultivating marketplace to reach your prospective customers. But we won’t be talking about the targeted advertisements. Facebook has the most user presence wherein one can join groups related to their interests. Similarly, platforms like Instagram, Linked In, Twitter helps in direct user engagement. By spamming the community groups with multiple post shares won’t bring much to the table. Instead, getting involved and interacting with the community will attract their attention towards the brand you are trying to promote. The audience can pose questions and get answers invoking discussions through platforms like Reddit and Quora. It would help in attracting attention to your brand.
Working on these six ways should help to increase your website traffic for free. Nothing is a guarantee as there are so many factors driving traffic to a website and ranking it. But if the basics are polished and looked after, the search engine will understand it. As the general advice goes, focus on offering value to your target user, and the website will be valued too!
Get more knowledge bombs: Everything You Need to Know About Google Search & How Google Search Works?
How Google Search Works?
Have you ever wondered how your search query returns with the desired search result within few seconds? There’s a whole lot that goes behind the results that appear in a matter of few seconds. One post won’t be adequate to explain everything but we’ll try to break it down to simplify things for you.
The Google bots explore a billion web pages on the internet, which are rendered and indexed carefully to present the user with the most relevant results. But what do the terms crawling and indexing mean? Don’t worry, we’ll help you with understanding these basics of Google search.
What is Crawling?
Google has a mammoth set of computers whose main task is to crawl and fetch all the information available on the internet. In this process, the new and updated websites are crawled regularly. These crawlers are also known as robots, spiders, and bots. The algorithm on which these bots work determines which pages are to be crawled and how often. These bots leverage sitemaps submitted by website owners as well as a list of previously crawled URLs to add newly discovered pages to their list.
Google uses two different crawlers —Primary Crawler and Secondary Crawler. The two simulation crawlers used are mobile crawler and desktop crawler. Both these crawlers i.e. mobile and desktop imitate the users experience on the website on mobile and desktop. The primary crawler for new websites is the mobile crawler, which crawls webpages that haven’t been crawled before. The desktop crawler is used for recrawling, which crawls pages that have already been crawled to see how well pages perform on different devices.
What is Indexing?
To understand what the content of a page is, Google bot has to process each page that it crawls. These bots need to understand the context of the web pages to display the relevant information. A user searching for the origin of dogs doesn’t want to be displayed with results of dog food items or movies related to them. That’s why indexing becomes crucial. In this process, the key content tags and attributes, textual content, images, videos, etc. are processed. Although it can’t process all content types such as rich media files.
In some cases, you might not want Google to index a particular page because of its irrelevancy for the user. Pages that have a ‘noindex’ tag will be skipped in the process of crawling. But a point to note is, if a page is already blocked by robots.txt file, do not include the ‘noindex’ tag because Google won’t be able to see the tag, and the page still might get indexed! You can improve the indexing of your pages with structured data.
Between both crawling and indexing, Google also looks for duplicate or canonical pages. Duplicate pages could be due to various reasons such as URLs created to support multiple devices or to support content for www/HTTP/HTTPS variants. For Google, these multiple URLs though important will be considered as duplicates. For this purpose, it will choose one among them that it considers being informative as the canonical version. The duplicate URLs will be crawled less often than the canonical version.
This detailed post is only to give you a glimpse into the backdoor happenings of how a google search works. Google is updating its algorithm with minor tweaks, prompting us to rethink our current techniques for the ultimate goal of ranking higher on the Search Engine Results Page(SERP). Crawling and indexing a website also depends on how effectively your website functions. One such aspect is Technical SEO which is the proper optimization of the website by paying careful attention to necessary elements corresponding to ranking factors.
Spread the knowledge!
Get more knowledge bombs: 320+ Do-Follow Social Bookmarking Sites List 2021 [Verified & Updated]
What is a social bookmarking site?
Bookmarking is a process where you can bookmark a website on the same browser so that without any hassle you can access it directly from there. Similarly, Social bookmarking is the process of highlighting or tagging a website on various web-based platforms which are featured as bookmark post. These web-based social bookmarking platforms provide a variety of features that enable users to discuss and communicate their opinions. Social bookmarking sites are the most convenient way to get backlinks and exchange information. People bookmark the link in a variety of categories based on their business niche. A successful bookmarking strategy helps you get a lot of high-quality backlinks, which will help to boost your website’s SEO.
Let’s dig deeper for the list of social bookmarking sites
Benefits of social bookmarking sites
1. Increase traffic
Accurate business niche and accurate tags can help you drive a lot of traffic from social bookmarking sites. If your content is highly engaging then you will get huge relevant traffic to your website.
2. Faster indexing
Whenever the spider crawls the social bookmarking sites automatically your website links which are present in social bookmarking sites get crawled by the spider. Eventually, this helps in faster and regular indexing.
3. Increase backlinks
A high-quality bookmarking site builds high-quality backlinks for the links that are present in social bookmarking sites. The more your website will associate with good bookmarking sites you get more good backlinks. It helps you strengthen your SEO profile.
4. Higher SERP position
When you get high-quality backlinks from social bookmarking, your website will become more powerful on the search engine result page (SERP). Hence, this propels your site up to achieve a higher SERP position.
5. Social signals
Crawlers consider these social bookmarking as social signals. The more you will create your presence on different websites, you will be treated as the more popular one by the crawler. As a result, it assists you in improving your ranking.
Here are a few social bookmarking sites that will strengthen your web presence and help you get more high-quality backlinks.
Do try this fresh list of social bookmarking sites to increase your backlinks count.
If you loved this article, then spread it across!
Explore more knowledge bomb: Free High DA Directory Submission Sites 2021 [ Instant Approval Updated List]
What is directory submission?
SEO is a never-ending process for any website. Directory submission is an off-page SEO technique that aids in the creation of backlinks for your business.
To achieve the 1st-page position, your website must be well-known by other relevant websites, which will increase your website’s authority.
Directory submission is the process of submitting your website URL to another website.
These extensive directory submission sites provide a large number of categories in which other businesses can list their websites under a few relevant categories.
As a result, this process helps websites in obtaining many high-quality backlinks.
Why is directory submission?
Submitting the website link in various authority directories will help you enhance your ranking in SERP. In spite of ranking, directory submission helps your website grow in many ways.
- Enhance website visibility
- Drive referral traffic
- Build trust and authority
Consistency in directory submission will help you get more and more backlinks which eventually helps your website to rank high in search engines.
The best thing is that you will see the results in a short period of time.
Here are a few steps of doing directory submission that will help you in submission.
There are 3 types of directory submissions.
- Regular or free submission
- Paid or featured submission
- Reciprocal submission
If you want to know more about directory submissions click here.
How to do directory submission?
Here we will take an example of performing directory submission.
Ex: For marketing internet directory
Click on the directory and search for the relevant category. If you have an e-commerce platform, you must choose the shopping category. You can also select the most appropriate subcategories for your business. Take a look at the second picture.
Here I am choosing home and garden. Based on the nature of your business, you may choose any subcategory. Then click on the “Submit Link” button to continue the submission process.
Click on continue to submit the link. You will get this confirmation acknowledgment. Sometimes you need to visit your email to confirm your submission status.
Now you can submit on another directory.
Have a look at the below high domain authority directory submission sites list with the spam scores that will help you gain quality backlinks. Less spam score leads to high-quality backlinks.
100+ High DA Directory Submission List
Do try this fresh list to increase your backlinks count.
If you loved this article, then spread it across!
Explore more knowledge bomb : 8 Trending Social Media Management Tools to Save Your Time
In today’s internet world, social media is the standard way for any business to reach a wider audience. In any given month, approximately 1.27 billion people are active on Facebook – roughly equivalent to the entire population of India, the world’s second-most-popular country. Not only on Facebook, but there is also n number of active users in every social media channel as it has been becoming popular. So having an active presence on all major social media channels is necessary for any business to get trust and brand awareness while engaging with its potential and current customers these days.
Everyone uses social media for their business growth, but very few do it efficiently. They spend a lot of time and resources and get back minimal results. Stop wasting your time on these things. If you are not managing your social platforms, with social media management tools, that needs to change today!
Social media management tools will help you manage multiple social accounts in one place, advance post schedules, track analytics across platforms, engagements, run contests, and so on so. These tools are really great changers for your social strategy!
And good news for you, I have rounded up a list of the most trending social media management tools to incorporate your social strategy.
6. Sprout Social
Let’s start with my personal favorite, buffer
Buffer has been a trending social media management tool for a long time. and it is a respectable platform that allows you to manage multiple social profiles with ease. Using buffer you can easily share your posts, articles, videos and you can schedule content across different social platforms through a single dashboard. Here you can track your followers’ activity and know the perfect time to publish your content based on that.
The free version is compatible with Facebook, LinkedIn, Twitter and schedule up to ten posts. You need to get the paid version to unlock multiple profiles.
Hootsuite is a versatile social media management tool for a complete solution to all of your social media management needs. Instead of managing all of the social channels manually, you could open Hootsuite and handle them with a single dashboard. Hootsuite makes it easy to manage multiple social profiles, schedule posts in advance and generate leads with social content, analytics for performance across all major platforms, and also easily add account managers. A number of integrations are also available, such as Asana, Slack, Mailchimp, Trello, and Zendesk ensuring that you can work productively and efficiently to build social media marketing campaigns.
It has a limited free plan. Pricing starts from $29-$599 (30 Days free trial).
Sendible is another powerful social media management tool especially for agencies who need to manage social profiles for several clients
Sendible allows you to schedule your content either individually or in bulk across different social media platforms and manage your dashboard according to your branding to attract new clients. Here you can have multiple fantastic organizing instruments such as smart queues, which allows you to change publishing dates, recycle best-performing content with repeating schedules, and a community calendar, which allows linking and curating RSS feeds. It’s compatible with multiple social networks and blog services including Facebook, Linkedin, Pinterest, Youtube, Twitter, WordPress. It can also connect to Google My Business, blogger, Tumblr, Facebook pages, and others.
Pricing starts from $29 to $299 with 30 days free trial.
Later is a free and best social media management platform for starter businesses looking to schedule photos and videos on their social media accounts with a single dashboard.
Mostly later focusing on visual planning. Initially Later started as a platform focused on Instagram content planning to optimize the aesthetic of the Instagram feed but has evolved into a visual calendar, incorporating most social media channels such as Pinterest, Facebook, LinkedIn, and Twitter profiles. It does not have an RSS integration or social inbox but it provides an analytics feature to optimizing your content planning. Here You can upload and schedule unlimited images to their Media Library and can search and repost best performing content. And also you can preview the posts and reorder when scheduling your Instagram posts.
On the free plan, a single user can get one social set with 30 scheduled posts per social profile. Pricing starts from $7.5 to $41 per month.
If Twitter is the jam and bread of your social media marketing strategy then TweetDeck is likely the best social management platform for you! It’s a free and great social media management tool that allows Twitter birds to use custom timelines, create and manage Twitter lists, searches, handle more than one account and view all customizable streams of information including notifications, tweets, messages, tags, and scheduling areas at the same time in a single interface as it links your Twitter account.
You can identify the best resonate time with your audience and get your active content anytime without having to upload it in real-time.
If you are an active user of Twitter, have a look on TweetDeck. This social management tool helps you to remove some noise, makes the time you spend researching.
Sprout social is another amazing social media management platform if you are looking for one place to manage all social media profiles.
This tool will not only helps you to queue your social posts for all your social media profiles but also receive reports in detailed and keyword searches at the same time within a single stream. It has a clear and cordial interface and is logically laid out. It Presents a Smart Inbox that collects all your social messages. You can combine your social inboxes in any way you wish and you can respond to all of your messages from followers. No need to individually log in to your Facebook, LinkedIn, Twitter, Instagram, or other profiles to check these messages.
If you have got several team members working on your social media campaigns together, Sprout Social is the best option for you.
Pricing starts from $99, $149, and $249 per month (with 30 days free trial).
IFTTT (If This Then That) is one of the creative social media management tool and useful for social media marketers as the tool can read, post, and do several things with almost all major social networks.
It unifies your posts on different social media channels and helps you to build a connection with various applications and devices so that they’ll perform on action-reaction mechanism if triggered, You can build your own unique recipes with triggers and actions. As you create the trigger, it will start an action. For example, when you publish a post (i.e., trigger), IFTTT will automate and generate a tweet (i.e., action) that helps you boost productivity effortlessly.
It has the feature of sharing posts automatically across social media channels and apps.
eclincher is another fantastic all-in-one social media management tool packed with all features for social media managers, businesses, agencies, marketing professional teams who needs that extra workflow and team collaboration.
It helps you auto-post with smart schedules, respond to social messages, analyze your social media performance and integrate RSS feeds, influencer discovery, social media analytic reporting, campaign tracking, and more. This social media management tool lets you manage multiple social media profiles, pages, and groups with one single dashboard. It connects with Facebook, Instagram, Linked In, Twitter, Pinterest, youtube, and blogger.
Here you can check how many pending notifications you have. So as you make a message, it will disappear from your list so that you can focus on the remaining messages.
Pricing starts from $49/month with 14 days free trial.
Over to you!
We are sure these are top social media management tools in the entire ecosystem of social media. Here some tools are better suited for agencies and teams while others suited for small businesses. If you find your favorite tool here, we would happy to hear what you love here. If we’ve missed any of your favorite tools (Sorry!). Choose the right tool based on your situation and budget.
Check this out: How Instagram Can Be Used For Promoting a Business [9 Proven Formula]