Case Study · Healthcare · Social Media + SEO
How Eraya Fertility
Found Its Voice Online
From invisible to impactful — Techvint’s integrated SEO and social media strategy helped a leading fertility clinic generate 1,500+ qualified leads and build a trusted digital presence.
1,500+
Leads Generated
3×
Organic Reach Growth
6+
Services Marketed
100%
Content Consistency
Scroll
01 — Client Overview
Meet Eraya Fertility Clinic
A trusted fertility and reproductive health clinic offering cutting-edge treatments for couples and individuals on their journey to parenthood.
Industry
Healthcare — IVF & Fertility Clinic
Engagement Period
August 2025 — Present
Meta Ads Launch
November 2025 · Still Running
Target Audience
Couples & Individuals Exploring Fertility Treatments
Services We Marketed
ICSI-IVF
Embryo Freezing
Laparoscopy
Hysteroscopy
Reproductive Genetics
PCOS Treatment
Male Fertility
02 — The Problem
What Was Holding Them Back?
Before Techvint, Eraya Fertility faced a cluster of interconnected digital challenges that stifled their growth and patient outreach.
Low Visibility & Organic Reach
Despite consistent posting, their content wasn’t reaching the right audiences. Organic reach was declining month over month.
Inconsistent Content Quality
There was no unified voice or strategy. Content was sporadic, visually inconsistent, and failed to build trust in a sensitive health niche.
Poor Ad Performance
Their Meta ad campaigns were underperforming with generic creatives, untargeted audiences, and no structured conversion funnel.
High Cost Per Lead
Without audience segmentation or retargeting, they were spending more per lead than industry benchmarks with poor quality inquiries.
No Lead Generation System
There was no structured funnel — patients with queries had no clear path to consultation, leading to lost opportunities daily.
Weak Online Trust Signals
No SEO-optimized content meant they didn’t appear for critical search queries, making it hard for prospective patients to find or trust them.
03 — The Strategy
Techvint’s Integrated Growth Plan
We built a compounding digital ecosystem — where SEO, content, and paid ads all reinforce each other to create sustainable, scalable growth.
1
Phase 1 — August 2025
Foundation & Brand Setup
Techvint conducted a comprehensive digital audit, defined a brand voice tailored to the sensitive fertility niche, and built Eraya Fertility’s social media presence from the ground up — ensuring consistency, credibility, and a clear visual identity.
Social media page creation
Brand voice & tone guide
Competitor & audience research
Content calendar setup
Profile optimization
2
Phase 2 — Sep–Oct 2025
Content Strategy & Organic Growth
We built trust before we built traffic. A content-first approach using patient education, myth-busting posts, real stories, and visually appealing infographics grew a warm, engaged audience before any paid spend began.
Educational posts & reels
IVF/PCOS infographics
Patient testimonial series
Poll & Q&A engagement
Myth-busting content
SEO blog writing
3
Phase 3 — November 2025 Onwards
Meta Ads Launch & Conversion Optimization
With a warm organic audience in place, we launched precision Meta ad campaigns. Audience segmentation by intent, demographics, and life events — combined with A/B tested creatives — rapidly drove 1,500+ qualified leads at an optimized cost per lead.
Service-specific ad creatives
Audience segmentation
A/B testing creatives
Meta Pixel & retargeting
Lead form ads
CPL optimization
4
SEO — Ongoing
Search Engine Optimization
Parallel to social efforts, Techvint built a strong organic search presence through high-intent keyword targeting, local SEO, and technical optimization — ensuring Eraya Fertility appears when patients are actively searching for solutions.
On-page SEO for service pages
Google Business Profile
Long-tail keyword blogs
Citation building
Technical SEO audit
Site speed improvements
04 — Results
Numbers That Tell the Story
From brand-new social pages to a fully optimized lead generation engine — the impact speaks for itself.
1,500+
Leads Generated
Via Meta Ads Since Nov 2025
↓40%
Cost Per Lead Reduction
Vs. Initial Benchmarks
3×
Organic Reach Increase
Consistent Month-on-Month
100%
Content Calendar Adherence
Every Month, On Time
7+
Services Getting Leads
IVF, PCOS, Male Fertility & More
⬆5×
Engagement Rate Growth
Across All Platforms
Performance by Service
Lead Distribution Across
Treatment Categories
05 — Insights
What Made the Difference
Three strategic principles drove outsized results for Eraya Fertility — and they apply to any healthcare brand looking to grow online.
01
Content Builds Trust Before Ads Convert
In healthcare, people don’t buy — they trust. Educational, empathy-first content created a warm, informed audience that converted faster and at lower CPL when retargeted through ads.
Audience Segmentation is Everything
Fertility is deeply personal. By targeting distinct segments — couples exploring IVF, women with PCOS, men with fertility concerns — we delivered the right message to the right person, dramatically improving relevance and ROI.
SEO + Social = Compound Growth
Organic SEO attracted patients at the research stage. Social media nurtured them. Paid ads converted them. The integration of all three created a self-reinforcing flywheel that compounds over time.
06 — The Partnership
Built on Results, Driven by Care
Working in the fertility space requires more than marketing expertise — it demands empathy, precision, and an understanding of what patients are going through.
“Marketing fertility treatments isn’t like marketing products. Every lead is a real person carrying real hope. Techvint understood that — and built a strategy that honoured both the humanity and the business goals. The results have been extraordinary.”
Hyderabad, India
Techvint Private Limited
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+91 88828 82228
info@techvint.com
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