Introduction A few years ago, influencer marketing was all about visibility. Brands would partner with popular creators, pay for posts, and hope for the best. But in 2025, things are different. Today, businesses want measurable impact — not just likes, shares, or vanity metrics. Marketers are asking tougher questions: These are the right questions to […]
Introduction Social media platforms no longer run on simple timelines. In 2025, Instagram and Facebook rely on complex algorithms to decide what content people see. These algorithms favor posts that keep users engaged, making it harder for brands to cut through the noise. For marketers, this isn’t about gaming the system. It’s about creating strategies […]
Facebook remains one of the best places for businesses, marketers, and publishers to engage with people. But if you’ve recently noticed fewer people looking at and engaging with your posts, you’re not the only one. Facebook’s post display algorithm has changed a lot, and it’s harder to get to people without paying to promote them. […]
By 2025, the way people discover and believe in brands has completely transformed. Rather than relying on TV commercials or celebrity endorsements, the majority of Indian consumers, particularly Gen Z and Millennials, are turning to influencers. These are ordinary individuals who share authentic and relevant content on social media platforms such as Instagram, YouTube, and […]
The first and foremost thing is to ask yourself that, whether your business should have an Instagram business account or not? Well, you can find the answer from the below stats. Instagram Stats You Should Know in 2025 ⚫Over 90% of users follow at least one business on Instagram ⚫Instagram has over 2 billion monthly […]
In 2025, social media is no longer just a platform for engagement—it’s a proven sales engine. For FMCG and fashion brands, it plays a critical role in driving awareness, conversions, and long-term brand loyalty. This blog dives into how platforms like Instagram, Facebook, and TikTok are helping brands lift sales with influencer marketing, hashtag strategies, […]
In today’s internet world, social media is the standard way for any business to reach a wider audience. In any given month, approximately 1.27 billion people are active on Facebook – roughly equivalent to the entire population of India, the world’s second-most-popular country. Not only on Facebook, but there is also n number of active users in […]
Gone are the days when Pinterest was considered as only a social networking platform. It has now evolved as a visual search engine and productivity tool where millions of people list their contents and work to rank their contents higher to increase visibility. Below are a few facts that will prove why Pinterest is the […]
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