Facebook remains one of the best places for businesses, marketers, and publishers to engage with people. But if you’ve recently noticed fewer people looking at and engaging with your posts, you’re not the only one. Facebook’s post display algorithm has changed a lot, and it’s harder to get to people without paying to promote them.
But here’s the catch: once you understand how Facebook’s algorithm functions now, you can make it work better for you. That’s what this guide outlines, in plain language, and shows what’s really working now.
What is Facebook’s Algorithm?
Facebook’s algorithm is a clever filter that selects what people view when they scroll their feed. There are so many posts that Facebook shares daily, it can’t display everything to everyone. So it selects posts based on factors like how many people engage with them, how helpful they are, and who created them.
This is what it’s all about: this process determines what posts many people view and which ones remain invisible.
The Main Things That Help Your Posts Get Seen
Facebook considers a number of factors when determining what to display as top-of-feed posts. Understanding these will help your content perform better:
People Interacting: Posts with more likes, shares, and comments typically reach the most people.
Close Connections: Posts from positive friends, family, and engaged groups typically appear higher in feeds.
Type of Post: Video, particularly shorter videos like Reels, get displayed to more people currently.
When You Post: Newer posts often appear before older ones.
What People Like: The system learns what each person likes most and shows them similar stuff.
Why It’s More Difficult to Reach People Today
A few years back, when you posted something on Facebook, your majority of your followers would get to see it. Today, less than 5% of your followers normally view your posts unless you pay to promote them. This happened because:
Way too much content gets posted every day
Facebook wants to show posts from friends and family first
The company makes money when businesses pay for ads
This doesn’t mean you can’t reach people for free—you just need to change how you do things.
What’s Actually Working on Facebook Right Now
To do well with Facebook’s algorithm in 2025, you need to know what’s working. Here are the things that are getting real results:
1. Make Content That Gets People Talking
Posts that get people to chat and comment do much better than posts that don’t. Ask questions that your audience really wants to respond to. When people start responding, respond immediately to sustain the conversation. This tells Facebook that your post is interesting and worth showing to more people.
2. Use Videos, Especially Reels
Facebook really likes video content right now, and Reels get shown to way more people than regular photos. Keep your videos shorter than 60 seconds because more people will watch the whole thing. Also, add text to your videos since many people watch without sound.
3. Post Good Stuff Regularly
The old idea of posting as much as possible doesn’t work anymore. Today, it’s better to post fewer, really good posts that people actually care about. Sharing 3-5 great posts each week works better than posting okay stuff every day. Also, post when your followers are online and active.
4. Build Real Communities with Groups
Facebook loves it when people chat and connect in groups. You can start groups about topics your customers care about. The trick is to share helpful tips and start good conversations, not just advertise your business all the time.
5. Mix Free Posts with Some Paid Ads
You don’t have to choose between free posts and paid ads—use both. Take your best posts that are already doing well and pay a little to show them to more people. You can also use Facebook’s ad tools to find exactly the right people to show your content to.
6. Be Real Instead of Using Tricky Headlines
Facebook doesn’t appreciate posts with deceptive headlines that dupe people into clicking on them. Posts that are sincere and helpful perform much better in the long run. People really like behind-the-scenes and posts where your customers are sharing their own stories.
7. Make Everything Work Well on Phones
Most folks access Facebook on their phone, so what you’re posting should display well on small screens. Use tall, not wide, videos, and short, quick-to-read text.
Wrong Ideas About Facebook That You Should Ignore
There are still some people who think things about Facebook that just aren’t true anymore. Here are the facts:
Wrong Idea: “You should post as much as possible.” What’s Really True: Good posts work way better than lots of bad posts.
Wrong Idea: “Paying for ads makes your free posts do worse.” What’s Really True: Smart paid ads can actually help your free posts do better, too.
Wrong Idea: “Only big companies can reach lots of people.” What’s Really True: Small businesses do great when they focus on getting people to engage and being real with their audience.
How to Check If You’re Doing Well
Facebook provides you with tools named Facebook Insights and Meta Business Suite to view the performance of your posts. What to check:
How Many People Viewed Your Posts: This informs you whether your content is reaching people or not.
How Many People Engage: Check the percentage of individuals who like, comment, or share your posts.
How Long People Watch Videos: Facebook is very keen on this, so it is crucial to monitor.
New Followers: Are new individuals who wish to follow you coming to your posts?
Look at these figures every so often and alter what you’re doing based on what you see.
What’s Coming Next for Facebook
As computers get smarter and technology improves, Facebook’s system will keep changing. Here’s what to expect:
Better computer suggestions that work more like TikTok’s personalized feeds
Feeds that are customized even more for each person’s interests
Even more focus on videos and posts that get communities talking
Companies that notice the shifts and move swiftly to follow the pace will remain successful.
Key Points to Remember
Facebook’s algorithm isn’t attempting to harm your business—it’s simply attempting to keep people happy and engaged on the site. When you create content that gets people discussing, builds actual communities, and actually assists people, your business can still perform incredibly well on Facebook.
Ready to Get Better Results on Facebook?
Want to improve your social media results? Our digital marketing services in Hyderabad can help you create better strategies that work with Facebook’s algorithm instead of against it. Get in touch with our team to see how we can help grow your online presence the right way.