Introduction
As a fresh entrant into the world of digital marketing or an experienced player who is ready to take a new step in the career ladder, it is vital to comprehend standout concepts in SEO. SEO (Search Engine Optimization) is not simply a talent; businesses depend on it in terms of exposure, traffic, and development. In this blog, we are going to deconstruct the most typical SEO interview questions, including on-page and off-page SEO, tools, best practices, and technical expertise.
1. What is SEO and why does it matter?
SEO is short for Search Engine Optimization. It involves the optimization of an online site so that it can attract more traffic in the search engine results page (SERP). The higher your SEO is, the more users will see your site when they are doing organic searches. With SEO, you can generate high-quality traffic, gain authority, and enhance conversions without paying any advertisements.
2. What is the difference between On-Page and Off-Page SEO?
On-page SEO is the process of optimizing factors on your site such as content, meta tags, images, URL structure and links on the page.
Off-Page SEO involves what happens off your site- including back links and social signals, as well as influencer marketing, so that you get a higher domain authority.
3. What is a Meta Description and Meta Title?
Meta Title: The title that appears on the search engines and is clickable.
Character limit: 55-60 characters.
Example: Best Digital Marketing in Regina
Meta Description: A small description below the meta title. Characters 150 160.
Pro tip: Enter your key phrase and call to action.
4. What are Header Tags and why?
H tags make the content organized (H1 H2 H3 H4, H5, H6). H1 is typically the title that you need to place your primary keyword. These tags make it more readable and can be useful to SEO so the search engine can recognize content hierarchy.
5. What is Keyword Density?
The percentage of how many times a keyword shows up in your content is keyword density. The limit should be 1-3 percent so as to prevent keyword stuffing and make it relevant.
6. What is Link Juice and Why are Do-Follow links important?
Link Juice is also defined as the value of Search Engine Optimization links that are obtained by a site through backlinks.
The Do-Follow links transfer link juice to enhance the domain authority on your site.
The No-Follow Links do not give authority but help to create a good backlink profile.
7. What is the best way to optimize images?
-Alt Text (Alternative Text)
Alt text is a brief descriptive label that you add to the HTML of your image (using the alt attribute) used to assist screen readers in describing images to visually impaired visitors and helps search engines determine image context.
-Keywords in File Names
Use clear, descriptive filenames that include your target keywords before uploading. Search engines use the filename to interpret the image content.
-Captions and descriptions
Captions refer to the visible text placed below the pictures. Description is more detailed (may be applied in galleries or alt attributes).
-Compressed Images
Image files that are too big will slow down your site. Reduce the size of images without losing quality, enhance the speed of loading and SEO.
Optimize images with the help of TinyPNG, Squoosh, or ImageOptim.
8. What is Sitemap and why is it needed?
A sitemap is a file which informs the search engines about the framework of your site. It guarantees more efficient and quicker crawling and indexing.
9. What is Robots Meta Tag?
The robot tags can be utilized to select what we like to display to the search engine.Robots meta tag, or simply robots tags, is an HTML code snippet inserted into the <head></head> content of a web page that can be used to manipulate how search engines crawl and index the URL.
This is how a robots meta tag appears in the source code of a page: <meta name=”robots” content=”noindex” />
10. What is a Canonical Tag?
A canonical tag is used to avoid the duplicate content problem, informing search engines which page of a URL is the preferred or primary version.
11. Why should SSL be of interest to SEO?
SSL (Secure Socket Layer) checks the exchange of data between the users of your site and your site. Google prioritizes the HTTPS sites and places them higher in SERPs.
12. What are 301 redirect and 302 redirect?
301 Redirect: 301 redirect is permanent and carrying link equity.
302 Redirect: This is a temporary redirect and it does not carry link equity.
13. What is LSI Keywords?
Latent semantic indexing keywords are secondary words which are used by the search engines based on your primary keyword. As an example, the LSI keywords, in the case of the word car, could be: automobile, engine, vehicle.
14. What is CTR (Click-Through Rate)?
CTR= (Clicks/Impressions) x 100
It informs you how many times normal users click on your listing after viewing search results.
15.What is the difference between White Hat and Black Hat SEO?
White Hat SEO: They are good practices that adhere to search engine regulations. Examples: fine quality content, schema markup, adequate use of keywords.
Black Hat SEO: Deceptive practices going against the rules in order to gain a higher rank quicker. Examples: keyword stuffing, cloaking, link farms. It could lead to punishment or removal of indexing.
16.What is the difference between Organic and Paid search?
Organic search: Unpaid search listings created by means of relevance and quality.
Paid Search: Paid advertising of the lists usually meaning the top of SERPs that is sponsored by the advertiser.
17.What is the difference between inbound links and outbound links?
Inbound Links (Backlinks): Links to websites by other websites
Outbound Links: Links that you have to a third party or alternative website
18.What is Bounce rate?
It is the proportion of users that exit your site without completing any interaction (such as clicking or scrolling).
19.What is Google Analytics?
It offers detailed reports on the user interaction with your site, including sessions, origin of traffic, behavior, etc., and is a free resource.
20.Explain the three main steps search engines follow, from discovering a website to showing it in search results?
1. Crawling
Crawling is the procedure through which search engine bots (such as Googlebot) crawl the internet to find new and updated web pages. They use links from familiar pages to get new ones.
2. Indexing
Once crawled, a page containing content in it is then analyzed and stored in the database of the search engine. The indexing assists the engine to be able to know what the page is.
3. Ranking
Ranking decides the pages that belong to a position in a search result. It involves hundreds of parameters such as relevance, quality, speed, and backlinks.
Conclusion
Techvint offers data-driven SEO strategies that deliver real results. With a deep understanding of search engine behavior and user intent, we help brands grow organically and sustainably in an ever-evolving digital landscape.
Ready to rank higher? Let Techvint lead the way.
📧 info@techvint.com | 📞 +91 88828 82228
🌐 www.techvint.com
Check us out on even more blogs and digital tips!
Top 10 AI Tools to Design Your Website Effortlessly in 2025