Google Ads A/B Testing: What It Is and How to Do It Properly Operating Google AdWords is not all about creating headlines or selecting keywords. Testing is the doorway to achieving improved results. With A/B testing, you are able to observe which of two ad or landing page versions performs better. Most advertisers test without […]

You know that feeling when you’re handling five different Digital marketing campaigns, checking reports every hour, and changing ad settings until your eyes hurt? Well, what if I told you there’s a way to have most of that work done for you – automatically, smartly, and around the clock? Digital Marketing has completely changed in […]

You recognize that place where you settle in to manage your social media, and before you know it, three hours have passed. You’re posting on Instagram and then commenting on Facebook, checking your LinkedIn mail, and the next thing you know, your whole afternoon is gone. If this rings a bell, you’re certainly not alone. […]

Most companies target keywords, backlinks, and content when it comes to Search Engine Optimization (SEO). However, here’s the reality—without sound technical SEO, your site is not going to rank. Consider technical SEO as the engine of your website’s car. Your site might look healthy on the outside if you have good design, but if the […]

One of the most significant arguments marketing professionals still debate regarding SEO (Search Engine Optimization) is whether to prioritize depth or volume. Do you create a multitude of brief articles to write about as many subjects as you can? Or do you go deep, producing lengthy, in-depth content on fewer subjects, but more so? As […]

You know, the past decade has totally revolutionized how we look for things on the internet. Remember when we used to type short keyword strings into search fields? Well, now people just talk normally to their devices. Think about it – you probably ask Siri what to do over the weekend, tell Alexa to play […]