In today’s competitive digital world, startups everywhere are racing to appear on Google’s first page. Building an SEO strategy is no longer optional — it’s essential. However, many startups sabotage their own success by making common, avoidable SEO mistakes.
At Techvint, we’ve helped dozens of growing businesses fix their SEO blunders and get back on track to real, measurable growth. Here’s a breakdown of the top SEO mistakes startups make — and how you can avoid them.
❌ 1. Neglecting Local SEO :
Many startups try to target a global audience right away and overlook the power of local search. Local SEO can help you show up for high-intent searches in your area, such as:
“digital marketing agency near me”
“best coworking space in my city”
“mobile app development company around me”
✅ How to Fix:
Claim your Google Business Profile
Optimize it for SEO, and list your business on local directories
Add location-based keywords throughout your website.
❌ 2. Not Optimizing for Mobile :
Over 60% of searches occur on mobile devices. A bad mobile experience can kill your SEO faster than you think. A non-responsive site that takes a while to load is an SEO death trap.
✅ How to Fix:
Use a mobile-friendly theme/template, compress images, and give your site a try using Google’s Mobile-Friendly Test. Don’t forget to think about Core Web Vitals too.
❌ 3. Targeting the Wrong Keywords :
Many startups rely on guessing their keywords or just chasing after keywords with the biggest search volumes without understanding search intent, and this ultimately leads to failure in rankings and poor traffic.
✅ Fix:
Find long-tail, buyer-intent keywords using Google Keyword Planner, Ubersuggest, or Ahrefs, for example.
Focus on long-tail keywords with buying intent, like:
“affordable SEO services for startups”
“best CRM tools for new businesses”
❌ 4. Thin/Generic Content :
Short, surface-level blog posts won’t get you noticed. Google prefers original, helpful, in-depth content that solves user problems.
✅ Fix:
Publish how-to guides, FAQs, case studies, and in-depth blogs
Make your content value-driven, not just keyword-stuffed
Align your content with the pain points of your target audience
❌ 5. No On-Page SEO Optimization :
Even the basics can affect your rankings, including missing the meta tags, not adding alt tags to your images, or poor internal linking structure.
✅ Fix:
Use target keywords in titles, H1s, and URLs
Optimize on-page SEO meta descriptions
Double check you used alt tags in every image
Use links that guide users (and search bots) through your site through internal linking
❌ 6. Forgetting Technological SEO :
Slow websites, broken links, and crawl errors can destroy all the hard work you do with your SEO.
✅ Fix:
Run a site audit with a tool like Screaming Frog or Semrush, and fix:
404 errors
Duplicate content
Missing XML sitemap or robots.txt
Broken internal/external links
❌ 7. Not Tracking SEO performance :
If you’re not measuring your SEO performance, you won’t know what is working and what needs to be fixed.
✅ Fix:
Get Google Analytics and Google Search Console set up to track:
Organic traffic patterns
Keyword rankings
Click-through rates
Bounce rates and conversions
🚀 How Techvint Helps Startups With Proven SEO Services
Not making these common mistakes can save you months of wasted growth. Whether you’re at launch or expanding your Hyderabad startup, Techvint’s expert SEO team can support you in getting the right approach from day one.