The first and foremost thing is to ask yourself that, whether your business should have an Instagram business account or not? Well, you can find the answer from the below stats.
Instagram Stats You Should Know in 2025
⚫Over 90% of users follow at least one business on Instagram
⚫Instagram has over 2 billion monthly active users globally
⚫More than 600 million users are active every day
⚫Over 95 billion photos and videos have been shared on the platform so far
⚫Users spend an average of 31 to 58 minutes daily on Instagram
⚫More than 75% of hashtags used are branded hashtags
Now, you have got the answer to the question of having an Instagram business account or not. The answer is yes, if and only if you would like to promote your business online in this fast-moving technological world.
“THE ONLY STRATEGY THAT IS GUARANTEED TO FAIL IS NOT TAKING RISKS.”
-Mark Zuckerberg, founder, Facebook
If you haven’t yet created a business account on Instagram, now is the time. Join over 30 million businesses already on the platform. With over 250 million users visiting business profiles every day, you don’t want to miss out.
Now, let’s directly dive into: how Instagram can be used for promoting a business: 9 proven formulas
⚫ Formula 1. Optimize Your Instagram Business Profile
⚫ Formula 2. Post High-Quality Content Consistently
⚫ Formula 3. Add Clickable Links in Your Bio and Stories
⚫ Formula 4. Reach the right audience using hashtags
⚫ Formula 5. Build Engagement With Interactive Content
⚫ Formula 6. Host Online Events & Challenges
⚫ Formula 7. Make shoppable posts for your products
⚫ Formula 8. Post stories Daily
⚫ Formula 9. Leverage Influencer Marketing
Formula 1. Optimize Your Instagram Business Profile
Build a profile that you never miss to mention clearly who you are, what you do & the business category. Add your business website if you have one, official address & contact details like email address, phone number. Also, make use of the action button to your business profile based on your niche. For example, if you are running a restaurant, then the action button can be “Book a table”.
Formula 2. Post High-Quality Content Consistently
Focus on visual storytelling that resonates with your audience. Aim for authentic, relatable, and value-driven posts over generic ones. Video content still dominates: Instagram Reels and short videos under 60 seconds see the highest engagement in 2025
Formula 3. Add Clickable Links in Your Bio and Stories
It’s a bit surprising that adding a link is only possible once that too in bio. Everyone likes to have a specific URL for a specific post. You can add a caption and link for the posts but the link is not clickable. Now, the question is how to drive traffic to the different URLs of a website for your different posts on Instagram at any point in time. It can be possible by using some third-party websites or apps like later.
Formula 4. Reach the right audience using hashtags
Hashtags improve your discoverability. In 2025:
Use tools like Hashtagify or Display Purposes to research top hashtags in your industry
Posts with 3 to 5 targeted hashtags perform better than stuffing with 30
Focus on niche, branded, and local hashtags
Formula 5. Build Engagement With Interactive Content
Ask open-ended questions like what’s their opinion about a product or service which can create a great connection with the audience and can help build your business correctly with their feedback. Always find and engage with trending content. Ask questions in your captions and use Instagram Polls, Quizzes, and “Ask Me Anything” stickers in Stories
Formula 6. Host Online Events & Challenges
Hosting an event on Instagram according to your business seasonal sales. For example, for businesses like clothing, fashion accessories or any apparel business can ask users to participate in the event by sharing their looks using your products with their event hashtag on their post and get a chance to feature on their page or anything similar to it that you can repost user post on your page.
Formula 7. Make shoppable posts for your products
More than 130 million Instagram users per month tap on shopping posts to learn about products. Instagram is the best review platform for shopping freaks to discover a product. About 70% of them check products on Instagram. So, set up a shop section for products and create a product tag in your posts. It is more helpful for e-commerce businesses to boost sales using Instagram.
Formula 8. Post stories daily
Instagram Stories remain a powerful tool with more than 500 million daily views.
Use:
- Polls and quizzes
- Countdown timers for product drops or events
- Links to blogs or product pages
- Emojis like “Swipe Up” or “Tap Here” to boost click-throughs
Pro Tip: Use Story Highlights to organize evergreen content like testimonials, FAQs, or reviews.
Formula 9. Leverage Influencer Marketing
Influencer collaborations are still gold in 2025:
- 91% of marketers say Instagram is the best platform for influencer campaigns
- Micro-influencers (10k–50k followers) offer high engagement and niche reach
- Sponsored Reels and Stories dominate the space now
Choose influencers aligned with your brand values, industry, and audience.
All of the above are proven formulae that can surely help your brand to shine among all. Many established brands have been using the above tactics to promote their Instagram business accounts. So, start using these skyscraper techniques to grow your website traffic, boost your sales, and improve branding for your business on Instagram.
Explore our guide on How Social Media Lift Sales For Your FMCG/Fashion Accessories Brands?