You check your analytics on a Monday morning and there it is. Traffic down 40%. No warning email, no obvious mistake on your end, just a graph that fell off a cliff sometime over the weekend. Your first instinct is probably to panic and start changing things immediately. Resist that instinct. It’s usually the wrong […]

Picture this. Your site passes LCP with room to spare. Your CLS score is nearly perfect. But your INP is just a little slow, maybe borderline. For years, that would’ve been “good enough.” Two out of three, decent overall health, nothing to panic about. Except in 2026, that math no longer works, and a lot […]